From 1st April 2007, every flat
race jockey in the UK
will be required by the British Horseracing Authority to
use a unique whip specially designed by Carrickfergus firm, Old Mill Whips.
It is the second Old Mill Whips design to have won the praise of these
governing bodies and the announcement that its use is to become mandatory has
already led to an increase in enquiries and orders from across the UK, Ireland, Europe and India
which have the potential to double turnover in the next 18 months.
Many high profile, flat racing champions including Frankie Dettori, Kevin
Darley and Richard Hughes were consulted during the design process and testing
of prototypes. The whip has a unique shock absorbing feature which helps to
protect horses from injury or discomfort. As a result the RSPCA is encouraging
its use in all equestrian activities.
Old Mill Whips Owner and Managing Director Robert Patton is the driving
force behind such new product development. He says: “Riders are increasingly
governed by stringent regulations regarding the use of whips and I realised
there was a gap in the flat racing market for a functional whip which would
further safeguard horses from injury.
“The support of the horseracing industry and its governing bodies means
a great deal to the entire team at Old Mill Whips. In 2003 we received their
endorsement of a similar whip that is now mandatory for use in jump racing in
US and India.
This further recognition highlights our commitment to innovation and design and
is also having a positive impact on our business.
Des Gartland, Manager of Invest NI’s North Eastern Regional Office adds:
“This is a tremendous endorsement for a small local company which prides itself
on supplying unique high-quality, equestrian products.
“By embracing innovation and new product design, Old Mill Whips has
recognised that business success can be achieved and sustained. Invest NI is
delighted to support Old Mill Whips as it continues to grow through the
development of new products which meet stringent animal welfare standards, and
as the company works to increase its share of export markets.”
Get Your ProCush Whip Here!
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